We’re delighted to announce that we’ve created a new scheme for all those who sell Cornwall’s hero food product but don’t necessarily make their own.
The Recognised Retailer scheme is intended to help people spot a genuine Cornish pasty when they are buying one. A new online directory will become the go-to place for people seeking out genuine Cornish pasties, while retailers who sign up to the scheme will be encouraged to use the Association’s well-loved, ‘Genuine Cornish Pasty’ trade mark, making it clear that their customers are getting the real Cornish deal.
The scheme will also enable more businesses to take part in Cornish Pasty Week, which is a massive celebration of the product that generates millions for the Cornish economy, accounts for thousands of jobs and is probably the most well-known of the UK’s 80 or so Protected Food Names. The first ever Cornish Pasty Week, which took place earlier this year, was an astounding success, exceeding all expectations and putting the Cornish pasty in front of millions of people from as far away as the Falkland Islands.
Explaining why the new scheme is important, our Chairman, Jason Jobling, said, “Our Association was created to give the much coveted Protected Geographic Indication to the Cornish pasty, which means that only pasties made in the correct way, to the specified recipe and, of course, in Cornwall, can be sold using the Cornish pasty name. It’s now time for us to evolve, raising awareness of the Cornish pasty’s distinctiveness even further and giving pasty businesses more reasons to get involved.”
The Recognised Retailer scheme is open to any business, anywhere, that sells Cornish pasties made by a certified producer. To join up or find out more, simply get in touch with us by emailing [email protected] or calling 01872 865101.